✔ Confidently showcase your website and products to customers, investors, and industry leaders
✔ Look as outstanding and delightful on the outside as your products are on the inside
✔ Attract loyal, returning customers who are passionate about both your products and your mission
Time: 1-2 weeks
This is the first step in transforming your beauty brand into something joyful and memorable. In this step we will work together to establish clarity on your brand identity, what inspires you, your mission and vision, the challenges you have faced in your beauty startup journey, and the values and messages that you want to communicate to your customers.
Time: 1-2 weeks
Once we have aligned on your vision, I will start assessing your brand’s current positioning in the beauty market and the latest market trends in your niche which will help guide the creative process and determine the best way for your brand to make a splash. We’ll solidify the creative direction to make sure your products stand out on shelves and online and inspire love at first sight with your target customers.
Time: 2-4 weeks
Once we’ve landed on the creative direction, I will dive headfirst into developing a logo and brand assets that will turn your beauty brand into a household name within the Muslim community (and beyond, inshaallah!) and persuade customers to forget about the big brands and support your business instead. This step is a collaborative process and we’ll only move on to Step 4 once you’re excited and happy with your brand’s new look and feel.
Time: 1 week
Your brand is now ready for its debut and great things are on the horizon for your beauty business! Once you’re ready to take the next step and unveil your brand’s new look, I will provide you with a visual style guide and all of the files you will need to start implementing your new brand identity (logo, icon, design elements) so you can stand out from the crowd and attract loyal customers. The hard part is over, so take a moment to sit back, relax, and celebrate!
Time: 2+ months
You have your new logo and brand assets - but the journey is not complete! I’ll be right there with you as your brand transforms into something truly singular. During this step, we will map out your business’s design needs (from packaging to email to social media) and how I can help you moving forward. From there, you can focus on developing quality products and managing the day-to-day needs of your beauty business.
